Striving to bridge the gap between all facets of gender, beauty, and identity – Namaslay Designs is an innovative cultural initiative that is passionate about instilling confidence and inspiring social responsibility.
Based out of Santa Monica, California – we take pride in injecting our pieces with the riches of intricate techniques, flashy trinket’s and modernized doses of Indo-fusion culture. Taking it a step further through our accessories comprised of South Asian design aesthetic and exquisite details, we are committed to promoting powerful storytelling, alluring style persona and an authentic community of bad ass #namaslayers.
We are a universal movement with a revolutionary identity. We are a brand with no limits.
We are NAMASLAY.
BEHIND-THE-SCENES MAKING OF OUR BASIC SUMMER CHOKERS
Well acknowledged for her playful and daredevil style persona, often comprised of statement bangles stacked to her forearm and purple lipstick, Sonam Naidu has respectfully diversified her gifts as a creative director, fashion stylist, passionate writer and the founder/innovator/designer behind Namaslay Designs.
Raised in Vancouver BC, Sonam paved her path as a creative extraordinaire by relentlessly striving to always do more through her visionary lens.
Her advanced lessons consisted of a one-way ticket to the city of dreams, Los Angeles. Travelling back and forth between the cultural and creative hubs of Vancity and La-La- Land, Sonam scratched the surface of her monumental reel by sharing the spotlight with elite celebrities.
And while simultaneously doing “BIG” things, Namaslay Designs was coincidentally founded in the summer of 2017. Always being a keener for enhancing her skills, flaunting brilliant doses of her culture, and adapting a new hobby, her brand was developed through her quest to handmake a camo printed ganesh charm choker. One exquisite choker led to a dozen and before the end of 2017, she was in business! Several months later, earrings, necklaces and bracelets were added to her roster and from adorable, fine-detail trinkets she noticed an impactful opportunity to cultivate confidence through style and story-telling.
Based out of Santa Monica, California today, the brand is an extension of Sonam – a special playground that diversifies her gifts and more significantly creates a platform that grants #namaslayers to voice their intellect, passion, and purpose.